Chocolate rabbits free to roam EU

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Two chocolate manufacturers have failed in their bid to trademark their goods

Chocolate rabbits, mice and reindeer remain free to roam the European Union, unshackled by restrictive trademarks some chocolate producers tried to impose on them.

Swiss manufacturer Lindt&Spruengli AG and Germany’s August Storck AG wanted to register chocolate figures – including a rabbit, a mouse and a bell with a red ribbon – to make sure only their versions could appear in Europe’s chocolate shops and supermarkets.

But the General Court of the European Union ruled that the dainty sweets “are devoid of any distinctive character” that would make them worthy of trademark protection. It is the EU’s top court.

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