Jamie Oliver is being called a hypocrite for his sugar-laden recipes

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Jamie Oliver’s suggested sugar tax will become a reality in two years’ time, we found out during Chancellor George Osborne’s Budget – but it’s left the celebrity chef open to a fair bit of criticism.

He’s been labelled the “nanny of the nanny state” online by people who disagree with the tax purely on principle, but he’s also being called a hypocrite by anyone who’s ever visited his website or bought one of his books.

How’s that? Well, a number of Oliver’s recipes suggest quantities of sugar that would be taxed under the new levy.

The sugar tax has two bands. One for drinks with total sugar content above 5g grams per 100ml, and a higher rate for more than 8g per 100ml. That would make this cake, which has 61% of your daily sugar intake in each serving, highly taxable.

This recipe recommends that to serve 10 you use 200g of sugar. That’s roughly the same amount of sugar as you’d find in 18 cans of Coca-Cola – a product that will fit into the top band of the levy as a result of the 10.6g you consume in each can.

This recipe recommends that to serve 10 you use 200g of sugar. That’s roughly the same amount of sugar as you’d find in 18 cans of Coca-Cola – a product that will fit into the top band of the levy as a result of the 10.6g you consume in each can.

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