General retail chain The Original Factory Shop said it broke sales records over Christmas as the extreme weather boosted demand for outdoor clothing and wellies.
The group, which operates more than 160 stores across the UK, racked up its highest-ever sales in a day on December 23, only to smash this figure by 8% the following day.
It sold more than 100,000 pairs of wellington boots over the Christmas period – an average of a pair every nine seconds – as the snowy weather caused an unprecedented surge in orders.
The Burnley-based group said sales rose 23% over the six weeks to December 26 compared with the previous year, with like-for-like sales up 5%.
Chief executive Angela Spindler said: “As a business with stores across most regions in the UK, we were undoubtedly impacted by the severe weather conditions.
“However, the combination of our loyal customers still coming out to shop and our ever-committed colleagues still coming to work meant that we were still able to deliver an excellent trading performance.”
She said the company benefited from particularly strong sales of gift items in the final week before Christmas as customers chose to shop locally for stocking fillers.
The retailer also reported record sales of advent calendars, with those designed for pets proving three times as popular as traditional calendars.
Original Factory Shop opened 31 stores in 2010 and plans to open 35 this year, which will bring its total to nearly 200.