Kanye West’s The Life of Pablo (TLOP) was streamed more than 250 million times in its first 10 days, according to Tidal.

Jay Z’s streaming service also announced it has gone past three million subscribers, in figures released for the one year anniversary of its global launch, reports Billboard.

Tidal subscribers reportedly doubled after TLOP dropped, as Kanye’s sixth studio album was released exclusively to them, excluding other streaming services including Apple Music and Spotify.

However, the latest track from the album – Famous, featuring Rihanna – is now available on both rival platforms.

Billboard reports that of the three million plus subscribers, 45%, or approximately 1.35 million, signed up for its hi-fidelity, lossless audio/video tier, which costs $19.99 per month as opposed to its regular $9.99 per month tier.

Since Tidal’s global launch on March 30 last year, it says it has gained more than 2.5 million subscribers to add to the 540,000 it had in the US alone.

Tidal still has some way to go though, as Apple Music claims it has passed 11 million subscribers and Spotify announced last week it had smashed the 30 million subscribers mark.

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