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Monday, March 27, 2023

Twitter relaunching subscriber service after debacle

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Twitter is once again attempting to launch its premium service, a month after a previous attempt failed.

The social media company said on Saturday it would let users buy subscriptions to Twitter Blue to get a blue checkmark and access special features starting on Monday.

The blue checkmark was originally given to companies, celebrities, government entities and journalists verified by the platform.

After Elon Musk bought Twitter for 44 billion dollars (£36 billion) in October, he launched a service granting blue checks to anyone willing to pay eight dollars (£7) a month.

But it was inundated by imposter accounts, including those impersonating Mr Musk’s businesses Tesla and SpaceX, so Twitter suspended the service days after its launch.

The relaunched service will cost eight dollars a month for web users and 11 dollars (£9) a month for iPhone users.

Twitter says subscribers will see fewer ads, be able to post longer videos and have their tweets featured more prominently.

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