Amazon’s one-hour delivery service has been expanded to London for the first time, with some postcodes in the capital now able to receive “essentials” within 60 minutes.
The service was launched in several US cities last year and now works in “selected London postcodes” through a new Prime Now app. Last-minute items and daily essentials such as food, drink and nappies appear to be main items pushed in the app.
However, what it also tells us is that “essentials” is quite a broad term to Amazon – games consoles, Apple TV, microwaves and even a printer were on the list of items across 27 categories.
You will need to be an Amazon Prime member.
Users can enter their postcode to see if their area is eligible for delivery – a hit and miss process that for now appears to be limited to Zone One. Orders must also be £20 minimum, and there is £6.99 cost per order for the one-hour delivery.
Two-hour delivery comes at no additional cost between 8am and midnight. Of course one of the main reasons people sign up with Prime in the first place is the free same-day delivery.
It’s all happening thanks to a new Amazon logistics centre in east London, and the e-commerce giant said it hopes to roll out the Prime Now service to more postcodes in London as well as other parts of the UK by the end of the year.
Amazon is working hard to branch out as a technology firm having introduced an array of hardware products in the last year, including its first smartphone as well as multiple tablets and new versions of the Kindle e-reader. The firm is also said to be testing drones for delivering parcels in the future.
For now though we’ll have to make do with just smartphones and one-hour delivery.