21.6 C
London
Wednesday, August 12, 2020

Manchester United link up with Chinese company Alibaba Group

Must read

Ghislaine Maxwell calls on judge to improve prison conditions

British socialite Ghislaine Maxwell says Jeffrey Epstein’s suicide last year is to blame for the conditions she faces in jail while awaiting trial. Through her...

Cardi B calls out male rappers for not speaking up about Breonna Taylor death

Cardi B has called out male rappers for not speaking out about the death of Breonna Taylor. The rapper has said she wishes more men...

Kamala Harris is Joe Biden’s running mate for US elections

Joe Biden has named California Senator Kamala Harris as his running mate, making history by selecting the first black woman to compete on a...

Activist’s arrest in Portland galvanises Black Lives Matter

The arrest during a protest in Portland, Oregon, of a black woman who became a leading activist in the racial justice movement after she...

Manchester United have taken another significant step in China by agreeing a new partnership with Alibaba Group.

The Old Trafford giants are one of the most popular sports teams in China, having first visited in 1975 and returned there in the summer for a pre-season friendly against Tottenham in Shanghai.

Earlier this year it was announced that club-themed experience centres are being built in the country, while United recently became the first Premier League side to create a China-specific app.

The Red Devils’ new partnership with Alibaba sees them take another considerable step as they look to build on their established fanbase in the region.

A joint statement says the deal “will bring exclusive rights to club content in China to Alibaba’s ecosystem for the first time”, which is available to 700 million consumers across the group’s platforms.

United will have a dedicated channel on Alibaba’s video-streaming platform Youku, while collaborating to establish a flagship store on Tmall, Alibaba’s business-to-consumer marketplace.

Richard Arnold, United group managing director, said: “We are proud of our passionate and loyal following around the world and our Chinese fans are a huge part of that.

“We are always looking for new ways to engage with fans there and this partnership with Alibaba enables them to connect with the club directly through one of China’s most popular video streaming platforms.

“We look forward to working with Alibaba to further grow our fan base in China and building on other areas of the partnership in the near future.”

Michael Evans, president of Alibaba Group, added: “With this cooperation we are leveraging Alibaba’s ecosystem to bring a unique Manchester United experience closer to fans and consumers in China.

“I look forward to developing other areas of strategic business cooperation in the future.”

- Advertisement -

More articles

This site uses Akismet to reduce spam. Learn how your comment data is processed.

- Advertisement -

Latest article

Ghislaine Maxwell calls on judge to improve prison conditions

British socialite Ghislaine Maxwell says Jeffrey Epstein’s suicide last year is to blame for the conditions she faces in jail while awaiting trial. Through her...

Cardi B calls out male rappers for not speaking up about Breonna Taylor death

Cardi B has called out male rappers for not speaking out about the death of Breonna Taylor. The rapper has said she wishes more men...

Kamala Harris is Joe Biden’s running mate for US elections

Joe Biden has named California Senator Kamala Harris as his running mate, making history by selecting the first black woman to compete on a...

Activist’s arrest in Portland galvanises Black Lives Matter

The arrest during a protest in Portland, Oregon, of a black woman who became a leading activist in the racial justice movement after she...

Lebanon marks one week since deadly Beirut explosion

Lebanon is marking a week since a massive explosion in Beirut flattened much of its capital’s port, damaged buildings and left thousands of people...
%d bloggers like this: