TUI Travel has said demand in the UK for activity-led holidays such as biking and sailing had lifted bookings for next summer.
The owner of Thomson Holidays said bookings for its “differentiated” product range – holidays available only through TUI which include sporting breaks – were up 26% in summer 2011, leading to a 7% rise in total UK summer bookings, when compared to the same period last year.
The company said advanced bookings were also driven by demand for the more flexible holiday dates TUI now offers – with nine to 12 night stays proving popular. Travel firms traditionally offer seven or 14 nights only.
The encouraging outlook comes as TUI Travel reported a 4% increase in pre-tax, pre-exceptionals profits to £337 million, after a 2% decline in revenues to £13.5 billion.